Make it Work. Make it Pop.
My early work in theater and editorial sharpened my storytelling and design skills, naturally leading me to advertising. After creating an unpublished magazine that landed me a job at an ad agency, my creative journey in advertising took off.
I’m a business-minded, design-driven creative leader, thriving at the intersection of business, technology, and culture. I consistently leverage cutting-edge technology, design, data analytics, and AI to drive omnichannel marketing campaigns and transform brands across global markets.
My expertise spans B2C, with a focus on CPG and wellness, and B2B, with an emphasis on tech and finance, as well as branding, digital innovation, and storytelling. As a strategic, globally recognized creative leader, I’ve built and led diverse, integrated teams across multiple regions, delivering award-winning campaigns across TV, digital, experiential, shopper, e-commerc, while driving measurable business growth. This broad expertise allows me to bring a distinctive storytelling perspective to every project.
Give me a complex brief, I’ll make it work—and make it pop.
I’m committed to fostering a culture where diverse perspectives spark innovation. As a result, my work and the teams I’ve led have been recognized by Cannes Lions, One Show, D&AD, Effies, Clio, LIA, among others.
My background includes studying art at the Tate Gallery in London, theater production, teaching Disruptive Integrated Creative at Miami Ad School, and collaborating with Vogue Magazine. Originally from Brazil, I’ve lived in Austria, the US, the UK, and Mexico. I’m passionate about fashion, cinema, travel, design, 20th-century art, editorial and pop culture.
Contrary to popular belief, not every Brazilian is a good soccer player. Fact.
Personal blogs: Always Tuesdays - The Pill
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