I’m a business-minded, strategic creative leader with over two decades of global experience at the intersection of business, technology, and culture. I build high-performing teams that transform how people experience brands—across retail, CPG, technology, finance, social impact, healthcare, and wellness.
I specialize in brand transformation, creative strategy, and integrated marketing—translating complex business goals into distinctive ideas that drive growth and relevance. My work spans from large-scale omnichannel campaigns and digital ecosystems to AI-driven brand experiences. This broad expertise allows me to bring a distinctive storytelling perspective to every project.
I’m committed to fostering a culture where diverse perspectives spark innovation. As a result, my work and the teams I’ve led have been recognized by Cannes Lions, One Show, D&AD, Effies, Clio, LIA, among others.
I studied art at the Tate Gallery in London, theater production, taught Disruptive Integrated Creative at Miami Ad School, and collaborated with Vogue Magazine. Originally from Brazil, I’ve lived in Austria, the US, the UK, and Mexico. I’m passionate about fashion, cinema, travel, design, 20th-century art, editorial, and pop culture.
Contrary to popular belief, not every Brazilian is a good soccer player. Fact.
Personal blogs: Always Tuesdays - The Pill
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