I operate at the intersection of business, technology, and culture—building brand systems that translate strategy into scalable, market-facing ideas.
With 25 years of global experience, I’ve led brand transformation and integrated marketing across retail, CPG, technology, and finance—aligning narrative, product, and go-to-market to drive measurable growth. This work spans omnichannel platforms, AI-driven content systems, and large-scale campaign ecosystems.
I build and lead high-performing teams across regions, partnering with senior leadership to define brand direction and deliver business impact. The work has been recognized by Cannes Lions, Effies, One Show, D&AD, and Clio.
My background includes studying art at the Tate Gallery in London, teaching Disruptive Integrated Creative at Miami Ad School, and collaborating with Vogue Magazine. Originally from Brazil, I’ve lived in Austria, the US, the UK, and Mexico. I’m passionate about fashion, cinema, travel, design, 20th-century art, magazines, murder mystery, and pop culture.
Contrary to popular belief, not every Brazilian is a good soccer player. Fact.
Personal blogs: Always Tuesdays - The Pill
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